After reading the early advertisements, I was surprised to find out.
Release time:
2022-01-05
Chinese advertising has a long history. The oldest form of advertising in China is various forms of sales field advertising, which are gradually developed by oral hawking and shouting.
The movable type printing invented by Bi Sheng in the Northern Song Dynasty laid the foundation for the later printing of advertising objects.
In addition to several ancient forms of advertising, such as shouting, signboards and original printing, many literati and elegant guests became "people with goods" at that time. The poems they left behind can be described as "commercial soft articles" today ".
For example, "Mr. Eater" Su Dongpo promoted Dongpo meat to thousands of households with a song "Ode to Pork", and it is still a traditional famous dish in Jiangnan.
"Clean the washing clang, lack of water, the firewood head will not be able to burn. Don't rush him when he is familiar with himself, he will be beautiful when he is hot enough. The price of pork in Huangzhou is as cheap as dirt. Get up in the morning and make two bowls, so full that you don't care."
In addition to pork, Mr. Dongpo also spoke for "Sanzi. When Su Dongpo was demoted to Danxian County, Hainan, he found a ring cake made by an old woman. It was immediately called "cold ware" and a kind of fried food commonly known as "Sanzi". It was very delicious, but the business was very bad. He wrote a poem "Cold Ware" for this shop, "The fine hands are rubbed to make the jade color uniform, and the green oil is fried to make the tender yellow deep. When the night comes to sleep in spring, you know the weight of the weight, and crush the beautiful woman to wrap her arms." After Su Dongpo wrote this, the business of this shop suddenly improved.
Some scholars believe that the poem "Cold" is a "commodity advertisement poem" in the true sense of ancient China ".
Although the ancient Chinese already had the consciousness of advertising commodities, the traditional concept of "wine fragrance is not afraid of deep alleys, real gold is not afraid of fire" is still the mainstream of society.
After the reform and opening up, with the rise of a large number of new things, the people have a new understanding of "advertising", and China's advertising industry has entered a golden period of rapid development.
On January 28, 1979, Shanghai TV broadcasted the first commercial advertisement in the history of Chinese TV. In the 1980 s, all television stations across the country carried out advertising business in an all-round way. In the 1990 s, China's TV advertising business entered a period of rapid growth. On November 8, 1994, CCTV prime-time advertising bidding began.
“If a business ignores advertisements, it is like passing on a girl's eyes at night. Although you know what you have done, the other party does not know。”
As British advertiser Britt said, business is closely related to the development of advertising. In the past 40 years of rapid development of the advertising industry, SISLAN Company, built in the wave of reform and opening up, is like a mirror, reflecting the great changes in the development of the advertising industry.
In 1980, at the beginning of Xishlan Xialu's listing, the news of CCTV's prime time advertising came. Xishlan people seized this good opportunity to promote their products and made TV advertisements on CCTV the following year.
At the beginning, CCTV's prime time 30-second advertising cost was only a few hundred yuan, and it advertised for three months a year, and the advertising cost was only 100,000 yuan. However, under the planned economy model at that time, the advertising cost of more than 100,000 yuan was in Nanyang. It is unique and rare in the country.
After a year of advertising, orders for Sizchlanxia came like snowflakes from all over the country. In 1983, the output value of summer dew broke through the 1 million yuan mark and in 1984, it broke through the 4 million yuan mark. In addition to advertising on CCTV, SISLAN also advertised in the main markets of Xialu, Jiangnan, Lingnan and southwestern provinces.
At the 11th Asian Games in 1990, SISLAN's advertising reached its peak, sponsoring more than 300,000 yuan for the Asian Games. A huge billboard was set up at the entrance of the rostrum of the main venue of the Beijing Asian Games, which was eye-catching and eye-catching.
In the 21st century, the development of the Internet has added wings to the innovation of commercial advertising content and form. SISLAN Company is also actively seeking change, bold innovation, online and offline multi-channel all aspects of product advertising.
In addition to advertising on medical platforms such as Dr. Miaoshou and 39 Health Network, social platforms such as Baidu, Shake Voice, Fast Hand and Little Red Riding Book, including foreign Facebook and Instagram, can also see advertisements for SISLAN products.
In August this year, the bus body advertising in Macao. At present, elevator advertisements covering several major business districts and residential areas such as Nanyang China Southern Airlines, Xinhua, and 360 Square are also under preparation.
The significance of commercial advertising for corporate brand building is self-evident, but advertising is not a panacea for establishing brand image. Only outstanding products can become outstanding brands.
SISLAN people have always understood this principle. No matter how the form of advertising changes, what remains unchanged is SISLAN's original intention of doing a good job in products.
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