Brand Story | Across the Yangtze River, Passing Warm Power

Release time:

2021-12-20

"I am happy to see the jade man with incense to the original is Xi Shi sent orchid".
 
It is such a short brand slogan that mapsSISLANThe twilight of the past forty years.
 
In the honor room on the first floor of SISLAN Company, there are various certificates obtained at every important time point. Among them, there is such a photo telling the warm story of the 1990 s.
 
1998 is a year that will be remembered forever in the history of the Chinese people.

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This year, there was a catastrophic flood disaster in the Yangtze River Basin, and it was also one of the other basin-wide floods in the 20th century after the two floods in 1931 and 1954.
 
Except for the four worst-hit provinces of Jiangxi, Hunan, Hubei, and Heilongjiang, the country has a total29Provinces (autonomous regions and municipalities) have suffered varying degrees of flooding, with an area of up3.18 BillionsMu, the disaster area of up0.196 billionMu, affected population0.223 billionPeople, number of deaths4150People, houses collapsed6.85 millionThe direct economic loss amounted166 billionYuan.
 
Eight flood peaks followed one after another. Shishou was in urgent need, Wuhan was in urgent need, Jingzhou was in urgent need, Jiujiang was in urgent need, Daqing was in urgent need, Harbin was in urgent need... ..
 
In times of crisis, time is life!
 
Many people's soldiers rushed to the front line of flood fighting and used their flesh and blood to form steel lines of defense to protect the safety of the people. Many officers and soldiers went upstream, and their bodies were immersed in the turbid and turbulent flood all day and night. Even if their skin began to fester, they still stuck to the front line of flood fighting.

The sudden flood disaster and the trembling figures also affect the hearts of Xishlan people all the time.
 
SISLAN was eager to do something for the front-line officers and soldiers, but at that time in 1998, the communication equipment was not perfect, the information was isolated, and the impact of floods caused great difficulties in the delivery of materials.
 
How to help front-line officers and soldiers and contribute to flood fighting and disaster relief is the answer that SISLAN people need to know urgently.
 
After many inquiries, SISLAN got in touch with the 20th Army Group Army of the Army through the Nanyang Regional Army Support Office. After learning about the actual needs of the army, he immediately began to arrange the factory to work overtime to produce disinfection and skin care products such as talcum powder and Baixiao Cream, and finally assembled two trucks of rescue supplies to the front line.
 
In this flood fighting and rescue operation, SISLAN donated more than two million yuan in total.

On September 20,"The 20th Army Group Army Yangtze River Flood Rescue Celebration Commendation Meeting"In Kaifeng, senior leaders of SISLAN were invited to attend the celebration party and were cordially received by the chief.
 
The heavy award is for the SISLAN people."Coexistence with society and serving society"The best recognition of spirit.
 
In July this year, there was a sudden rainstorm disaster in Henan Province. The SISLAN people who came forward 23 years ago once again stood up and donated money to Zhengzhou and Kaifeng Charity Federation in time to help the victims tide over the difficulties.

In the golden autumn of October, senior leaders of SISLAN were invited to visit Kaifeng and were cordially received by Gao Jianjun, secretary of the Kaifeng Municipal CPC Committee, and Li Xiangyu, mayor of Kaifeng.
 
Twenty-three years later, SISLAN people came to this thousand-year-old capital again. Behind the honors and awards is SISLAN's sense of social mission.
 
It is the persistence of emotion, the first heart of sincerity, and the power of responsibility flowing in the blood of Xishlan people.
 

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